Aura

Software that tracks every sale and works out sales commissions automatically, for an Italian energy and connectivity company.

Agent sales
Commission rule engine
Payouts and analytics

Overview

Aura is an Italy-based company managing government contracts across energy, power and connectivity products, including SIM, network and Wi-Fi services. I built and maintain the platform that powers its agent sales operation, turning raw field sales into accurate, rule-based commission payouts and giving the business a clear view of market performance.

Aura dashboard with customer and campaign totals, a cross-selling chart, an energy contracts chart and a bar chart of historical churn. — The dashboard, with customer totals, cross-selling, energy contracts and historical churn.

Problem

Aura's revenue runs through a network of sales agents, each closing deals across a wide product range. Calculating fair commissions at scale is complex: payouts depend on product type, contract conditions and shifting business rules, with multipliers that vary case by case. Done manually it is slow, error-prone and hard to audit, and it leaves no reliable data on which customers and products actually drive growth.

Solution

A centralised platform that captures every sale from the agent network and applies Aura's commission logic automatically. The system handles the company's product variations and conditions, applies the correct multipliers per rule set and calculates each agent's commission with full transparency. On top of the payout engine, an analytics layer reads historical and current sales so the team can understand the market, target the right customers and plan for growth rather than reacting after the fact.

Agents table listing each agent's billed totals, targets, monthly inflow and target progress, with filters and a Multipliers button above it. Agent names are blurred. — The agents table, with billed totals, targets and monthly inflow per agent, plus the multiplier settings.

Results

Aura now runs agent commissions through a single, consistent, auditable system instead of manual calculation. The analytics layer gives leadership a clear picture of past and present performance, helping them focus sales effort on the highest-value customers.

Commission review screen for a selected period, with tables for commissions, starlings and recurring commissions, each showing agent, structure, gross total, revenue share and net total. — The commission review screen, which breaks each period down by agent, structure, revenue share and net total.

My role

I own the platform end to end: the commission rule engine and multiplier logic, the sales data pipeline, the analytics layer, and ongoing maintenance as Aura's product range and conditions evolve.